Many conversion “wins” hide elements that quietly erode trust: ambiguous CTAs, buried cancel flows, confusing opt‑ins, or microcopy that nudges people toward choices they didn’t expect. In this 15‑minute panel Gustavo (measurement) and Michelle (brand) run a practical, human‑centered Dark‑Pattern Audit you can finish in a day and test in 72 hours. We open with a tight micro‑case where a ‘Start free’ CTA generated signups but doubled support tickets. Then three operational moves: (1) a prioritized taxonomy of accidental dark patterns and brand rules that avoid overcorrection; (2) low‑dev detection recipes—no‑code QA checklist, analytics flags for asymmetric drop‑offs and funnel leaks, plus three quick qualitative probes with sales/reps; (3) conservative remediation patterns with a one‑swap rule, transparent opt‑out phrasing, and legal‑safe copy frames. Listeners leave with a clear 72‑hour runbook, copy templates, a downloadable Dark‑Pattern Audit Checklist, and a subscribe CTA to grab the asset pack.