<p>The state of online marketing attribution in 2022 is a mess. Last touch attribution is not enough. Could a simple dropdown field be your saviour?</p>

The state of online marketing attribution in 2022 is a mess. Last touch attribution is not enough. Could a simple dropdown field be your saviour?

Dark Social Attribution: Friend or Foe? - Most Clicked #32

All things digital for the HE, FE, and broader education sector - bought to you by SMILE (wearesmile.com) - dedicated to helping universities and colleges become more authentic, timely, and personalised through creative services and tools.

If you’re involved with digital for the education sector - and looking for news, insight, and opinions - you’re in the right place!

Education

All things digital for the HE, FE, and broader education sector - bought to you by SMILE (wearesmile.com) - dedicated to helping universities and colleges become more authentic, timely, and personalised through creative services and tools. If you’re involved with digital for the education sector - and looking for news, insight, and opinions - you’re in the right place!

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Dark Social Attribution: Friend or Foe? - Most Clicked #32

Dark Social Attribution: Friend or Foe? - Most Clicked #32