How do you build a product that enhances creativity without replacing it?

In this episode, Natalie Binns speaks with Polina Sali, co-founder of First Concepts, about her journey from architecture to building an AI-powered platform for creatives.

Polina shares how global events reshaped her path, why creativity and technical thinking are more connected than we think, and what it takes to build a product in a fast-changing space.

They also discuss co-founder alignment, navigating uncertainty, and how AI can support creative workflows rather than disrupt them.

If you’re a founder, designer, or building in AI, this episode offers a thoughtful and practical perspective.