"Selling fitness has always been incredibly intangible, you're kind of buying it on faith. . .we made it tangible. You can see the vision of your future self," says Daron Allen, CEO of Visual Fitness Planner. Selling memberships used to be "incredibly unprofessional" and has changed significantly from what it was 10 years ago and VFP has been at the forefront. Listen to learn more about where this trend-setting company is headed, how they can help you get more members. . .and keep them coming back!