This episode features the wonderful Darragh Verschoyle. Darragh is the Head Of Online for Velo Coffee Roasters. Darragh highlights his ecommerce experience for almost 20 years. Starting off at web design, Darragh fell in love with graphic design, and as a result, pursued work in that area for several years. He then moved into ecommerce at Gamestop for 5+ years, followed by agency side work, then Eason & Son, and lastly Diageo before his current role. He talks about his different campaign work and how he helped GTA5 at Gamestop become their most successful pre-sale game at the time. We talk about marketplaces and how there is so much opportunity in getting products out there. Darragh talks about the importance of understanding ad spend. And using medium as an emerging area for good insights into ecommerce. This episode is perfect for anyone wanting to understand ecommerce campaigns and opportunities at both SME and large corporate levels.