Darren Wallace, Executive General Manager at Bega Group, talks about the challenges and opportunities in managing iconic consumer packaged goods brands, particularly in the dairy sector. 

He discuss the importance of local ownership, the evolution of marketing strategies, navigating consumer trends, product development, distribution channels, pricing strategies, and advertising approaches. 

Darryn shares insights from his extensive career in the industry, emphasizing the significance of relationships, brand loyalty, and adapting to changing consumer preferences.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  

Listen on Podbean: https://managingmarketing.podbean.com/   

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.