This episode features the fantastic Daryl Daniels. Daryl is the Marketing Manager at Codico Distributors. Daryl is thoughtful and fun throughout the episode sharing his career to date and his strength in Brand Building. We talk about brand guidelines and understanding the business's audience and how they should communicate with them. We look at the future of digital and influencer marketing. Daryl highlights the emerging opportunities and value in influencer marketing. Making the point most businesses should be capitalising on this market now. This is an episode perfect for anyone building a brand or business.