In this episode of Founders Future, with host Zach Young, we’re joined by Dash Davis, founder of Dash CM. Dash shares his journey from a decade-long career in sales to earning an MBA in Germany and building a data-driven marketing consultancy focused on B2B growth. Along the way, he reflects on working across logistics, e-commerce, and SaaS, and how those experiences shaped his passion for SEO, analytics, paid media, and omnichannel strategy.

The conversation dives deep into how modern marketing is evolving in the age of AI. Dash explains the concept of being a “T-shaped marketer,” the growing importance of being discoverable across AI-powered search platforms, and why SEO fundamentals still matter more than ever. He also discusses bridging gaps between sales, marketing, and IT teams, prioritizing the right platforms amid limited bandwidth, and why channels like Reddit and YouTube are becoming increasingly influential for long-term visibility and authority.