The Measurement Minute by Gary Angel

 

Any good dashboard of store performance based on shopper data should cover shopper quality, merchandising effectiveness and operational efficiency. The last minute covered shopper quality, this one covers  merchandising effectiveness. It’s probably the single most important part of a good store report. After all, merchandising is the heart of the store –getting shoppers in front of product is the point.

 

Fortunately, measuring merchandising performance is the kind of thing that shopper journey measurement does best. From time-based metrics of engagement to using the shopper focus segmentation, here’s what you need to know about high-level reporting of store effectiveness.