Creativity has always been at the heart of advertising. Today, data and AI are reshaping how that creativity is discovered, refined, and delivered to audiences.On this episode of Deconstructing Data, Jessie and David welcome Andrew Littlewood, Chief Planning and Data Officer at Brainlabs, to discuss how data insights and emerging technologies are influencing the next generation of advertising strategy.Andrew brings more than 20 years of experience across agency disciplines, combining analytical thinking with marketing strategy to help organizations translate complex data into actionable insights that improve campaign performance and marketing effectiveness. His work focuses on connecting data, planning, and creative teams so that insights can inform smarter and more impactful campaigns.In this conversation, the discussion will explore how brands are using data and AI to support creative decision-making, how data insights can inspire innovative campaigns while maintaining creative integrity, and what emerging trends may shape the advertising industry in the years ahead.Topics include:1. How Data and AI Are Redefining Creative Advertising2. Data-Driven Creativity Using Insights to Inspire Innovative Campaigns3. Future of Advertising and Emerging Industry Trends4. Tech StackJoin us for this conversation as we examine how data, creativity, and evolving technologies are influencing the future of modern advertising.