Data and advanced analytics are the foundation of every organization. Beyond improving efficiency and understanding business success, the power of data and predictive modeling can improve the understanding of consumer needs and personalize experiences. Today, we discuss how data and advanced analytics is a matter of survival for financial institutions, consumers and even in their personal lives.Seyi LinkedIn: https://www.linkedin.com/in/seyiogundeji/The Data Standard LinkedIn: https://www.linkedin.com/company/the-data-standard/