As AI transforms marketing and customer data becomes a new form of digital currency, the rules of engagement are changing fast.

In this episode of Deconstructing Data, we’re joined by Ted Sfikas, Field CTO at Amplitude, where he helps enterprise teams unlock the full value of their data strategies.

With deep expertise in SaaS, digital marketing, AdTech, and AI, Ted brings a forward-thinking yet practical lens to how brands can navigate the next era of data ownership, transparency, and innovation.

We’ll cover:

1. Digital Currency: Empowering Data Ownership and Literacy

2. AI and Avatars: The Future of Marketing

3. AI-Created Data: Building Trust Through Transparency

4. Tech Stack

If you're building smarter, more ethical, and more human-centered AI marketing strategies, this conversation will challenge your thinking, and give you the tools to lead with clarity.