In this episode of iAfrikan BYTES, we are joined by journalist, Molebogeng Moloka and senior research analyst, Euston Witbooi from the Centre for Analytics and Behavioral Change. We discuss standard techniques like keyword tracking, sentiment analysis, topic modeling, influencer identification, geolocation tracking, real-time monitoring, and data visualization. We also look at how social media listening tools track and monitor political narratives, lastly, they share insights and data on the National Shutdown Deep Dive Report and Xenophobia Social Media Analytics Report.