Anthony Chiaravallo, SVP, integrated media, BCW, sits down with  PRWeek managing editor Gideon Fidelzeid to talk about how new measurement tools are helping to define PR strategies. Other topics include: transforming data into actionable insight, ensuring your content is delivering the right message to the right audience, and what makes effective storytelling.

Anthony Chiaravallo, SVP, integrated media, BCW, sits down with PRWeek managing editor Gideon Fidelzeid to talk about how new measurement tools are helping to define PR strategies. Other topics include: transforming data into actionable insight, ensuring your content is delivering the right message to the right audience, and what makes effective storytelling.

Data and measurement: How's PR's dynamic duo drive results

Earned Media Rising is a deep dive into the world of communications and marketing as senior-level communicators from global brands and leading agencies highlight best practices, thought leadership, and important trends and innovation around earned media.

Share Data and measurement: How's PR's dynamic duo drive results

Sign up to save your podcasts

Data and measurement: How's PR's dynamic duo drive results

Data and measurement: How's PR's dynamic duo drive results