What does it really mean to be data-driven?

Cassidy Shield has applied his training as an engineer, a general manager, and an operator to the world of marketing and sales, transforming a revenue team into a truly data-driven machine. In this interview, he shares how marketers can get the most out of their data as well as:

• What not to measure
• What marketing’s North Star metric should be
• How you know if your organization is really data-driven
• How to understand the story the data is telling you
• When goals are more important than data