David Yi, a UA expert who has managed mobile ad campaigns for top name games companies including Storm8, concludes our series focusing on app marketing experts and Mobile Heroes. David talks with our host Peggy Anne Salz about the pivotal role of data in performance and shares how an organized approach to tracking and testing can deliver a whopping 300x increase in performance. Award-winning filmmaker Shahab Zargari explains what influencer marketing is and how you can get started.

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