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Data as Commodity: How Tech Giants Profit from Your Privacy
The podcast argues that platforms such as Google and Facebook build their fortunes using users' personal data as raw material. It explains how these companies collect and analyze information from multiple sources to create
detailed profiles, allowing for targeted advertising campaigns. This is presented as an implicit exchange: free services in exchange for user privacy.
Finally, the podcast warns about the risks of this practice and the general lack of awareness about the magnitude of the problem.
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The podcast argues that platforms such as Google and Facebook build their fortunes using users' personal data as raw material. It explains how these companies collect and analyze information from multiple sources to create
detailed profiles, allowing for targeted advertising campaigns. This is presented as an implicit exchange: free services in exchange for user privacy.
Finally, the podcast warns about the risks of this practice and the general lack of awareness about the magnitude of the problem.