Chiefly Digital

Data as the Foundation of Retail with Su Li Rivera


Listen Later

In this episode, Jay chats with Su Li Rivera, Sr. VP of Marketing at Rakuten. They discuss Su Li's career journey, the intricacies of Rakuten's business model, and the pivotal role of data in retail. Su Li also shares about the awesome work she’s doing with Women at Rakuten and her advice for ladies entering the technology space. 

 

Su Li:

“So before we can even take advantage of data and utilize it for things like insights or personalization, we really need to make sure that the level of data we have in house is readily available, but also clean enough to use, right? Like many organizations, I think the past probably four or five years in terms of transformation data and its core of being able to have one single source of truth, making sure that everybody agrees on it, no matter what team, and then being able to access that in a fluid way has been a core area of development."

 

Links & Resources:

Connect with Jay

Connect with Su Li

Learn more about fabric

Learn more about Rakuten

Learn more about Women at Rakuten

...more
View all episodesView all episodes
Download on the App Store

Chiefly DigitalBy fabric