Ever wondered what your audience really thinks? Shon Christy, Founder & CEO of NeuroVantageSocial Labs, stops by to reveal how neuroscience and AI are transforming the way businesses understand attention and engagement. From his early days exploring social media to creating a mobile neuromarketing lab that tracks eye movements, facial responses, and heat maps, Shon shows how NeuroVantage helps clients test content, improve campaigns, and uncover real insights before anything goes public. He also highlights applications for Greater Akron, upcoming work with Microsoft, and why VR and experiential media are the next frontier in marketing.