Get in touch!

In this episode of Pricing Heroes, we sit down with Dr. Markus Husemann-Kopetzky, founder and managing director of the Price Management Institute, a boutique consultancy specializing in price management and price communication. As a senior research fellow, university lecturer, and advisor with more than a decade of experience in management and consulting roles, including over five years at Amazon as a senior manager of pricing and business analytics, Markus brings unique insights from both academic and practical perspectives. Some of you may know him as the author of the Handbook on Psychology of Pricing.

We invited him to discuss his latest report: “Data-based decision-making in retail & e-commerce,” which compiles actionable insights from a survey of more than 200 retail executives.

Recommended Resources

For pricing professionals looking to deepen their knowledge, Markus recommends:

• Getting Price Right by Gerald Smith
• The Expert Guide to Retail Pricing by Kiran Gange

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