In this episode titled "Why is data important for businesses to consider?" featuring Rose Kamau, Rwazi's Market Expansion & Customer Insights Manager, we delve into the crucial role that data plays in the success and growth of modern businesses in emerging markets. We explore how data provides valuable insights, enables informed decision-making, and empowers businesses to understand their customers better. Join us as we discuss the transformative potential of data-driven strategies, the challenges of harnessing data effectively, and the significant impact it can have on improving efficiency, driving innovation, and gaining a competitive edge in today's rapidly evolving business landscape.