<p>Cognism’s Global Head of Demand Gen, Fran Langham speaks to James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier. They discuss the importance of learning over any other marketing outcome, how to run data centric campaigns and much more.</p>

Cognism’s Global Head of Demand Gen, Fran Langham speaks to James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier. They discuss the importance of learning over any other marketing outcome, how to run data centric campaigns and much more.

<p>Cognism’s Global Head of Demand Gen, Fran Langham speaks to James de Feu, Sr. Director, Demand Generation &amp; Lifecycle at Zapier. They discuss the importance of learning over any other marketing outcome, how to run data centric campaigns and much more.</p>

Data centric, integrated campaigns with James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier

It’s like therapy—for B2B marketers. On Marketing Dilemmas, host Liam Bartholomew unpacks one big marketing headache at a time—with help from leaders who’ve been there, failed, and figured out what works.

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Data centric, integrated campaigns with James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier

Data centric, integrated campaigns with James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier