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Data Clean Rooms (Part 1) | Seth Tapsfield at LiveRamp
Welcome to Episode 1 of the Retail Media Insights podcast. My guest today is Seth Tapsfield, who is currently the sales director at LiveRamp in the UK. In this episode, we discuss:
* (01:28) Seth's Background
* (04:44) Use cases powered by LiveRamp
* (12:54) Parties involves in data collaboration
* (17:33) Third-party data for enrichment
* (20:17) Minimum data retailers need to provide to be valuable to advertisers
* (23:09) LiveRamp's USP
* (23:57) ATS and Addressability
* (27:03) Challenges and opportunities in data clean room adoption
You can find me on:
Song credits: Podcast jingle 453 (fast version) by Lundstroem. Source: Free Music Archive. License type - CC BY
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By Keshav ParthasarathyWelcome to Episode 1 of the Retail Media Insights podcast. My guest today is Seth Tapsfield, who is currently the sales director at LiveRamp in the UK. In this episode, we discuss:
* (01:28) Seth's Background
* (04:44) Use cases powered by LiveRamp
* (12:54) Parties involves in data collaboration
* (17:33) Third-party data for enrichment
* (20:17) Minimum data retailers need to provide to be valuable to advertisers
* (23:09) LiveRamp's USP
* (23:57) ATS and Addressability
* (27:03) Challenges and opportunities in data clean room adoption
You can find me on:
Song credits: Podcast jingle 453 (fast version) by Lundstroem. Source: Free Music Archive. License type - CC BY