In this episode of ADM+S In Conversation, Natalie Campbell sits down with Dr Jathan Sadowski and Dr Kelly Lewis to talk about their recent paper, co-authored with Dr Zofia Bednarz, 'Risk, value, vitality: The moral economy of a global behavioural insurance platform'.

Jathan and Kelly discus the growing model of ‘behavioural insurance’ that has become a major approach in the industry, whereby insurers hope to unlock a key source of value and risk management by capturing constant streams of data about consumer behaviour, and creating incentive programms to modify how people behave.

View paper.

Connect with Dr Jathan Sadowski on Twitter or LinkedIn.

Connect with Dr Kelly Lewis on Twitter or LinkedIn.