We spoke with Eric Chin, Principal, Alpha Creates about how BD/marketing teams can use data to better support our firm operations. Viewers will learn what are the key data metrics firms can use to inform their BD discission and how BD teams can easily prepare, analyse, and present this information to stakeholders.

Eric is well known in the legal tech sphere and has helped the legal industry better understand how traditional law firm models are being challenged by ‘NewLaw’.

Discussion Content

What is the role of BD in a law firm?Key metrics to look atVisualizing cross-selling and leverage ratiosVisualizing fees billedOther metrics to evaluate clientsRecommended visualization toolsCollections difficulties