In this episode, Melinda Emerson is joined by Romina Brown, a data expert and founder of Strategic Solutions International. They discuss the importance of understanding data for small businesses, category management, and the role of data in competitive analysis. The episode also covers the introduction of Boss Beauty, best business advice, and the significance of investing in your business.

(0:00) Introduction of guest Romina Brown and podcast mission

(1:16) Importance of understanding data for small businesses

(2:24) Introduction of Romina Brown's company, Strategic Solutions International

(5:08) Explanation of category management and contextual insights

(8:59) Introduction of Boss Beauty, a new division for insights capture

(10:00) Discussion on the secret to a brand's success and using data for competitive analysis

(13:17) Sponsor: Boss Quiz by Melinda Emerson

(13:56) Analyzing web analytics to optimize online brand presence

(15:29) Importance of clear communication, best business advice, and investing in your business

(17:26) Melinda Emerson's parting wisdom and upcoming event announcement

(18:03) Outro and podcast subscription call-to-action