Why is a robust strategy so critical to good branding? What role does AI play when forming a strategy? And why are influencers the next big brand builders?

Sandra Habib, New York-based brand strategist, fractional CMO, and executive advisor, joins Tami and Victoria to share the expert lessons of a quant brand strategist.

They dive in to a range of topics, including the skills key to a successful career in brand strategy, why the best brands are the ones that don’t perform like their industry, and why your social content and advertising strategy is *not* your brand.

Sandra also shouts out two incredible brand leaders that have defined her approach to strategy - Lynne Field and Brook-Lynne Howard.

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This episode is brought to you in partnership with Robert Half - where talent meets opportunity. Whether you're looking for your next bold move or building a team that inspires, Robert Half can connect you with what’s next. 

• Visit Robert Half’s website - https://www.roberthalf.com/gb/en\
• Connect with Madeleine Barnes, Practice Group Head, Digital, Marketing & Creative - https://www.linkedin.com/in/madeleinebarnesmarketingrecruitment/