How is data being used to determine script decisions? Is this the future of creative development, or are we diminishing the importance of the human touch in generating the emotional response? In this expert panel session, some of the most knowledgeable futurists in the industry will explore the role and future of data in entertainment. Speakers: Gary Faber (CEO at ERM Research), Michael Gottwald (Producer and Partner, Court 13 and Field Office Films), Evette Vargas (CEO and Co-Founder, Executive Producer, Digital-Reign), Jack Zhang(Founder, Green Light Essentials), Renee Robinson( Industry Programmer, TIFF)