Welcome to this episode of "Data-Driven Culture" where we dive into how data can transform the way attractions and cultural institutions engage with today’s audiences. Join us for an informative episode of "Live with Sondra" featuring Chloé Grossmann, Area Manager at Arenametrix, who specializes in helping organizations build stronger customer relationships through smart data strategies.

In this session, Chloé will dive into:

• Understanding Audience Behavior: How cultural institutions can use data to gain deeper insights into guest preferences and actions.
• Personalizing the Visitor Experience: Ways attractions can tailor interactions and create more meaningful connections with visitors.
• Role of CRM Tools: How the right CRM tools can help optimize marketing efforts and boost engagement.
• Trends in Data-Driven Marketing: The latest trends shaping how attractions and cultural institutions approach digital marketing.
• Practical Steps for Better Relationships: Actionable ways to strengthen customer relationships through targeted communication and segmentation.

Tune in for an engaging session on how to harness data to better serve, delight, and grow your audience!

Connect with Chloé Grossmann: https://www.linkedin.com/in/chloe-grossmann/

Connect with Sondra Shannon: https://www.linkedin.com/in/sondrashannon/

🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4