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Data-Driven Culture: Engaging Modern Audiences ft. Chloé Grossmann
🎙️ Podcast Title: Data-Driven Culture: Engaging Modern Audiences
Welcome to this episode of "Live with Sondra" where we explore how attractions and cultural institutions can harness data to personalize guest experiences, boost attendance, and build long-term loyalty. Joining us is Chloé Grossmann, Area Manager at Arena Metrics, who works with organizations across 15 countries to implement CRM and digital marketing strategies that turn data into action.
In this session, Chloé Grossmann and Sondra dive into:
- Understanding Data Touchpoints: How ticketing, purchases, feedback, and engagement leave behind valuable insights.
- Types of Data That Matter: The difference between contact, transactional, and behavioral data—and how to use each.
- Creating a 360° View of Your Audience: Why combining data sources leads to smarter segmentation and stronger relationships.
- Personalizing the Customer Journey: How to tailor communication before, during, and after the visit to boost satisfaction and repeat visits.
- Avoiding Common Pitfalls: Why collecting data without strategy leads to wasted effort—and how to fix it.
- From Silos to Synergy: How Arena Metrics helps unify marketing, donation, and communication teams around shared data.
- The Platinum Rule of Guest Experience: Why treating people how they want to be treated is the key to relevance and retention.
- Smart Segmentation in Action: How birthday campaigns and family-focused offers drive engagement and loyalty.
- Optimizing Communication Channels: Why knowing whether your audience prefers email or SMS makes all the difference.
- Data Activation for Revenue Growth: How to turn insights into offers, timing strategies, and upsells that convert.
Tune in for a data-rich conversation that will help you rethink how you connect with your audience—and why personalization is the future of guest experience.
Connect with Chloé Grossmann on LinkedIn: https://www.linkedin.com/in/chlo%C3%A9-grossmann-2a099b208/
Connect with Sondra Shannon to learn more about Gatemaster’s role in fostering data-driven guest engagement and loyalty: https://www.linkedin.com/in/sondrashannon/
Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/
💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! https://linktr.ee/livewithsondra
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By Sondra Shannon🎙️ Podcast Title: Data-Driven Culture: Engaging Modern Audiences
Welcome to this episode of "Live with Sondra" where we explore how attractions and cultural institutions can harness data to personalize guest experiences, boost attendance, and build long-term loyalty. Joining us is Chloé Grossmann, Area Manager at Arena Metrics, who works with organizations across 15 countries to implement CRM and digital marketing strategies that turn data into action.
In this session, Chloé Grossmann and Sondra dive into:
- Understanding Data Touchpoints: How ticketing, purchases, feedback, and engagement leave behind valuable insights.
- Types of Data That Matter: The difference between contact, transactional, and behavioral data—and how to use each.
- Creating a 360° View of Your Audience: Why combining data sources leads to smarter segmentation and stronger relationships.
- Personalizing the Customer Journey: How to tailor communication before, during, and after the visit to boost satisfaction and repeat visits.
- Avoiding Common Pitfalls: Why collecting data without strategy leads to wasted effort—and how to fix it.
- From Silos to Synergy: How Arena Metrics helps unify marketing, donation, and communication teams around shared data.
- The Platinum Rule of Guest Experience: Why treating people how they want to be treated is the key to relevance and retention.
- Smart Segmentation in Action: How birthday campaigns and family-focused offers drive engagement and loyalty.
- Optimizing Communication Channels: Why knowing whether your audience prefers email or SMS makes all the difference.
- Data Activation for Revenue Growth: How to turn insights into offers, timing strategies, and upsells that convert.
Tune in for a data-rich conversation that will help you rethink how you connect with your audience—and why personalization is the future of guest experience.
Connect with Chloé Grossmann on LinkedIn: https://www.linkedin.com/in/chlo%C3%A9-grossmann-2a099b208/
Connect with Sondra Shannon to learn more about Gatemaster’s role in fostering data-driven guest engagement and loyalty: https://www.linkedin.com/in/sondrashannon/
Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/
💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! https://linktr.ee/livewithsondra