What happens when a marketing leader blends creativity with data to drive customer-first strategies? In this episode, Jill Thomas, CMO of PGA TOUR Superstore, dives into the evolution of retail marketing, the power of data-driven decision-making, and the role of storytelling in brand building. Jill shares insights from her experience at notable brands like Disney and Cinnabon, revealing how marketers can balance analytics with creativity to stay ahead. She also dives into the rapid changes in the golf industry, the challenges of scaling personalization, and why understanding your customer is more critical than ever. Whether you're a B2C or B2B marketer, this episode is packed with practical lessons to help you lead with impact.