Michael Laps is Yoghurt Digital's Strategy Director and Co-Founder. Michael specializes in customer behavior research, user experience, and all things search.

With a background in client services at both traditional advertising and digital agencies, Michael has worked on digital campaigns for household names like ANZ Bank, H&R Block, Converse, P&O Cruises, Jurlique and the NRL. He is also a guest lecturer at UNSW and Macquarie Business School and was the recipient of the Australian Marketing Institute's 'Future Marketing Leader' award.

In this episode, he shares his experience to share how we can leverage customer insights to drive growth with data-driven decision-making examples. Insights he shares include:

• Why some businesses don't invest in data-driven decision making
• Where the resistance towards data-driven decision making stems from
• The co-relation between data-driven decision making examples and casinos
• How to bring about a mindshift in the leadership of organizations with regards to data driven marketing
• A framework to scale up data inputs and make data informed decisions
• Can empathy be brought into the decision making framework
• Data-driven decision making examples that we could learn from
• Potential pitfalls we need to be aware of
• Opportunities within most businesses to make data informed decisions
• How to ensure the data is clean and we are able to remove bias in interpreting results
• and much much more...