The SaaS SEO Show

Data-driven Decisions and International SEO with Laura Paskauskaite, Head of SEO at Surfshark #78

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In this episode of The SaaS SEO Show, we’ve interviewed Laura Paskauskaite, Head of SEO at Surfshark, and discussed traffic that translates into revenue, international SEO, and more.


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Timestamps:


  • (01:53) - Who is Laura Paskauskaite?
  • (03:11) - Laura’s background
  • (05:01) - What is Surfshark?
  • (07:07) - How do you approach SEO for a new brand in a competitive niche?
  • (09:56) - The importance of alternative pages.
  • (12:45) - Tips on branded keywords.
  • (13:52) - Traffic that translates into revenue.
  • (17:01) - How to find queries that bring more transactions?
  • (19:17) - Methods to identify audience needs except for keyword research.
  • (23:07) - How does data affect decisions regarding SEO in Surfshark?
  • (27:55) - The value of secondary keywords.
  • (30:37) - Factors that aren’t easy to measure (e.g., brands).
  • (35:56) - How does Surfshark approach international SEO?
  • (42:22) - Technical aspect and link building regarding international SEO.
  • (43:25) - Localized link-building outreach templates.
  • (44:32) - Laura’s learnings on building and retaining teams.
  • (46:50) - Learn more about Laura and Surfshark and get in touch.
  • (47:35) - Outro

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    Useful Links:


    Website: https://surfshark.com/

    Laura on LinkedIn: https://www.linkedin.com/in/laura-paskauskaite/


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    Stay Tuned:


    ► Website: https://minuttia.com

    ► YouTube: https://bit.ly/2DHaJNr

    ► LinkedIn: https://bit.ly/2BZJmhb


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