Susan Ganeshan is the CMO of Clarabridge. Clarabridge helps hundreds of the world’s leading brands understand and improve their customer experience.

In this episode, Susan and I discuss how she reorganized her staff to make best use of the high cost resources. Susan expands on data driven decisions she makes and metrics she monitors on a weekly, monthly or quarterly basis. She then provides details on tools she is using and how these help create conversations for sales so they can ultimately help their customers.

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