In this episode of Geographical Thinking, we’re joined by Joe Amati, Senior Executive Director of Global Market and Brand Intelligence for Destination Canada. Together, we explore how data and mapping are transforming Canada’s tourism sector. Joe explains how Destination Canada uses research and AI-driven platforms like the Canadian Tourism Data Collective to boost tourism, ensuring the country remains a top global destination. Up to December 2024, the Canadian Tourism Data Collective had seen 18,000+ active users and 60 subscribed industry partners.

From pandemic recovery to the future of destination development, we dive into how strategic data is driving sustainable growth and enhancing the tourism experience for visitors and local communities alike. Tune in for a look at how the intersection of geography and innovation is shaping the future of Canadian travel.