With the holiday season fast approaching, it is time to start planning an effective customer engagement strategy.

But how can brands analyze and leverage data to create winning engagement strategies? And how can data analytics help in creating targeted campaigns, optimizing price, and reduce cart abandonment?

Ruben Ugarte, Data and Decision Strategist, and ​​Principal, Practico Analytics joins your host Rajarshi to share valuable insights and actionable strategies that can help your brand frame engagement strategies to cut through the holiday season noise!