
Sign up to save your podcasts
Or
Are you tired of vague podcast “growth hacks” and ready to get down to brass tacks on ROI, client retention, and results you can actually measure? “If you’re a business podcaster, thought leader, or agency, this episode just might change the way you think about podcast growth forever!”
In episode 49 of the PodcastingTech Show, host Mathew Passy sits down with David (Ledge) Ledgerwood, cofounder and revenue lead at Listen Network, for a deep dive into growing your Podcast audience through hyper-targeted marketing. David breaks down how treating your podcast like a business startup can be the secret to unlocking consistent growth and ROI—even if you’re working in a super-niche B2B space.
David and Mathew also discuss the future of podcasting tech—from fixing conversion paths to rethinking open RSS and integrating video, and the real reason most branded podcasts get canceled, and why “downloads don’t matter”—except when they do). David reveals how Listen Network’s audience intelligence technology helps podcasts grow with precise targeting and transparent reporting, especially for B2B shows.
David Ledgerwood brings over two decades of entrepreneurial and podcasting experience, specializing in revenue generation, business development, and audience targeting. As the founder of Listen Network, he’s on a mission to help podcasters and agencies leverage data-driven strategies to grow audiences, retain clients, and show real results from their podcasting efforts.
IN THIS EPISODE, WE COVER:
Links and resources mentioned in this episode:
Elgato teleprompter - https://amzn.to/3Tz0Qoh
Logitech BRIO - https://amzn.to/49iJ7qQ
Apple Continuity Cam
Ready to take your podcast from “nice hobby” to “real business asset”? This episode is your playbook. Listen, share, and let us know what you’re building!
**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**
For additional resources and insights visit podcastingtech.com or follow us on social media:
PODCASTING TECH IS POWERED BY:
EQUIPMENT IN USE:
4.8
66 ratings
Are you tired of vague podcast “growth hacks” and ready to get down to brass tacks on ROI, client retention, and results you can actually measure? “If you’re a business podcaster, thought leader, or agency, this episode just might change the way you think about podcast growth forever!”
In episode 49 of the PodcastingTech Show, host Mathew Passy sits down with David (Ledge) Ledgerwood, cofounder and revenue lead at Listen Network, for a deep dive into growing your Podcast audience through hyper-targeted marketing. David breaks down how treating your podcast like a business startup can be the secret to unlocking consistent growth and ROI—even if you’re working in a super-niche B2B space.
David and Mathew also discuss the future of podcasting tech—from fixing conversion paths to rethinking open RSS and integrating video, and the real reason most branded podcasts get canceled, and why “downloads don’t matter”—except when they do). David reveals how Listen Network’s audience intelligence technology helps podcasts grow with precise targeting and transparent reporting, especially for B2B shows.
David Ledgerwood brings over two decades of entrepreneurial and podcasting experience, specializing in revenue generation, business development, and audience targeting. As the founder of Listen Network, he’s on a mission to help podcasters and agencies leverage data-driven strategies to grow audiences, retain clients, and show real results from their podcasting efforts.
IN THIS EPISODE, WE COVER:
Links and resources mentioned in this episode:
Elgato teleprompter - https://amzn.to/3Tz0Qoh
Logitech BRIO - https://amzn.to/49iJ7qQ
Apple Continuity Cam
Ready to take your podcast from “nice hobby” to “real business asset”? This episode is your playbook. Listen, share, and let us know what you’re building!
**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**
For additional resources and insights visit podcastingtech.com or follow us on social media:
PODCASTING TECH IS POWERED BY:
EQUIPMENT IN USE: