“Data-driven growth and marketing is a mentality that can benefit both growth decisions and daily operations.

It's not only about using data to understand our users, design the marketing campaign, and test creatives. It's also about using data in day-to-day operations for better efficiency and alignment.

For example, we have brainstorms every quarter. After the brainstorms, we use an ROI approach to determine which project we should focus on. Otter right is a very lean team. We need to stay hyper-focused and work on the most efficient things.

In addition to users also interested in the marketing programs, we also use data in our day-to-day operations.”

- Chang Chen, Head of Growth & Marketing, Otter.ai

//

To listen to more The Life-Long Customer podcast episodes, follow us on LinkedIn
https://www.linkedin.com/company/thelifelongcustomerpodcast/

Follow the host Brad Hammond https://www.linkedin.com/in/brad-hammond

#thelifelongcustomerpodcast #customerjourney #marketingleadership #b2bmarketing