On this episode, Araks Nalbandyan and Shane Barker discuss why agencies and brands need to leverage data-driven marketing. She shares insights into challenges agencies face with the approach and also gives solutions to some common issues.

Tune in: https://shanebarker.com/podcast/data-driven-marketing-with-araks-nalbandyan/

Besides Google Analytics, do you know which other tools you can use for data-driven marketing? Find out from this post: https://shanebarker.com/blog/google-analytics-alternatives/