Technology changed the way companies deliver their marketing message but not its basic marketing principles. Customer data is the most valuable asset a company has and they se reviews as a way of deciding which company to do business with. Data and customer information allow companies to hyper-target their marketing message. And, underlying all of this is a concern for privacy.
Clark Keller, of Data Driven Marketing, gives us unique insights into marketing in the digital age.

Technology changed the way companies deliver their marketing message but not its basic marketing principles. Customer data is the most valuable asset a company has and they se reviews as a way of deciding which company to do business with. Data and customer information allow companies to hyper-target their marketing message. And, underlying all of this is a concern for privacy. Clark Keller, of Data Driven Marketing, gives us unique insights into marketing in the digital age.

Data Driven Marketing – the Key to Digital Transformation

R.E.A.L. - Realistic, Enabling, Actionable, Logical. Every day we hear jargon and see writing from so-called “experts,” and we don’t know what we should follow and what we should avoid. Published practices aren’t always best practices! Listen to episodes from Sam Holcman’s radio show, webinars, and podcasts, Real Talk with Sam Holcman. Each episode gets to the bottom of what business executives, managers, practitioners, and staff actually need to create innovative solutions that deliver- no utopia required. This business podcast provides practice-based insights into business transformation, enterprise architecture, business architecture, organizational transformation, and technology transformation based on real-world practices. We provide you with insights that can provide true value to organizations and individuals that face today’s and tomorrow’s competitive pressures and provide a usable takeaway from each program.

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R.E.A.L. - Realistic, Enabling, Actionable, Logical. Every day we hear jargon and see writing from so-called “experts,” and we don’t know what we should follow and what we should avoid. Published practices aren’t always best practices!Listen to episodes from Sam Holcman’s radio show, webinars, and podcasts, Real Talk with Sam Holcman. Each episode gets to the bottom of what business executives, managers, practitioners, and staff actually need to create innovative solutions that deliver- no utopia required. This business podcast provides practice-based insights into business transformation, enterprise architecture, business architecture, organizational transformation, and technology transformation based on real-world practices. We provide you with insights that can provide true value to organizations and individuals that face today’s and tomorrow’s competitive pressures and provide a usable takeaway from each program.

R.E.A.L. - Realistic, Enabling, Actionable, Logical. Every day we hear jargon and see writing from so-called “experts,” and we don’t know what we should follow and what we should avoid. Published practices aren’t always best practices! Listen to episodes from Sam Holcman’s radio show, webinars, and podcasts, Real Talk with Sam Holcman. Each episode gets to the bottom of what business executives, managers, practitioners, and staff actually need to create innovative solutions that deliver- no utopia required. This business podcast provides practice-based insights into business transformation, enterprise architecture, business architecture, organizational transformation, and technology transformation based on real-world practices. We provide you with insights that can provide true value to organizations and individuals that face today’s and tomorrow’s competitive pressures and provide a usable takeaway from each program.

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Data Driven Marketing – the Key to Digital Transformation

Data Driven Marketing – the Key to Digital Transformation

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