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Jim dives into the latest National Association of Realtors Profile of Homebuyers and Sellers, revealing critical data points to help real estate professionals target their marketing efforts more effectively. Highlights From the Profile of Home Buyers and Sellers The demographic trends show significant shifts in buyer age and preferences that create new opportunities for agents who understand these changes.

• First-time buyer share decreased to 24% of market, lowest since NAR began collecting data in 1981
• Median first-time buyer age increased to 38 years, repeat buyer age rose to 61 years
• 86% of all buyers utilized a real estate agent
• 77% of buyers interviewed only one agent before deciding
• 40% of buyers found their agent through a friend, neighbor, or relative
• Online photos (41%) were rated as the most valuable content when searching for homes
• Typical home seller age reached 63 years, with median ownership of 10 years
• FSBOs sold for $55,000 less on average than agent-represented homes
• Modern kitchens with islands (60%), home offices, and energy efficiency features are high priorities
• Millennials (25-43) represent the largest buying group at 38% of purchases

For questions about home inspections or to learn how Habitation Investigation helps real estate agents close more deals, call us or visit homeinspectionsinohio.com.

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