Innovation Fuel: Real-World Business Cases

Data-Driven Storytelling for Marketing Success


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In this episode of Innovation Fuel, we are joined by Cindy Greenglass, a thought leader in data-driven decision-making and storytelling with data. With over 20 years of experience, Cindy shares her insights on transforming raw data into compelling narratives that drive business success. We discuss the importance of data context, the evolution of data accessibility, and how businesses can leverage storytelling to connect with their audiences. Tune in for an enlightening conversation that will inspire you to rethink how you use data in your marketing strategies!



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Innovation Fuel: Real-World Business CasesBy Gelareh Farhadian and Dave Keighron