In this episode, we're joined by Omar Van Beek, Business Intelligence Marketeer at Toerisme Veluwe Arnhem Nijmegen, who'll share insights into how the DMO is leveraging data to manage visitor flows and maximise the experiences for visitors and locals. Learn how to overcome data dependency and interpretation challenges to build a truly data-driven approach to destination management.

We'll explore how the Visitor Data Monitor, a tool developed using GPS data, provides real-time insights into visitor movement and behaviour and how it has evolved from its conceptualisation to the current iteration.