Launching Pros

Data-Driven Success: Tracking Metrics That Matter


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Knowing what drives your business success isn't magic—it's measurement. We dive deep into the critical tracking metrics every small business owner needs to implement, explaining why flying blind is one of the biggest downfalls for entrepreneurs today.

Discover why the built-in analytics from platforms like Shopify and Squarespace fall short, particularly with attribution tracking that fails to accurately identify where your customers are coming from. We break down the three essential tracking tools you need: Google Analytics for comprehensive visitor data, Google Search Console to communicate with Google's search engine, and keyword ranking tools to monitor your visibility for hundreds of relevant search terms.

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We break down digital marketing, social media, and business growth strategies for entrepreneurs and small business owners. No fluff, no gimmicks—just actionable insights to help you market smarter and grow faster.


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Launching ProsBy Jesse Mullen and Isaac Johnson