This week’s podcast mentor is Lindsay Piper Shaw, brand campaign strategist with Right Side Up. Lindsay is skilled at optimizing and scaling podcast ad initiatives, and especially loves educating newcomers to the podcasting medium.If you’re curious about the brand advertising and marketing side of the podcast industry, this conversation is for you. Learn more about:

S02E09: Data-Driven Success with Lindsay Piper Shaw at Right Side Up

Hot topic conversations for podcasters about podcasting. This is what podcasting advice should sound like, and this is the mission of host Marla Isackson - CEO and Founder of the Ossa Collective, an inclusive advertising ad tech platform and marketplace, connecting brands to female audiences.Mind of a Mentor brings together the best podcasters and audio industry experts in the world for 40-50 minutes of mentorship every week. They'll dive into everything from best podcasting practices, how advertising and monetization can be utilized to your advantage, and the future of the podcast industry. Listen to episodes as they release every other Wednesday.Send us an email at podcasts@ossacollective.com to suggest a guest, topic, or ask a question. If you are a womxn podcaster looking to monetize and join our community of 1800+ podcasters, visit https://www.ossacollective.com to learn more about what we offer.

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Your mentor for this week is Pete Birsinger, CEO and Founder of Podscribe. In this episode, we dive deep into the fascinating evolution of Pete's career exploring topics that are at the heart of podcasting.We'll be delving into the true value of transcription and its impact on the industry, as well as exploring the significance and limitations of attribution. Pete will also share his valuable insights on the ever-evolving landscape of dynamic ad insertion (DAI) versus host-read, baked-in ads.But that's not all – we go beyond the technicalities and take a broader view, discussing the exciting role of AI in revolutionizing podcasting. Additionally, we'll touch upon crucial aspects like brand safety and host safety, making this a truly wholesome and insightful episode.Follow Pete here: LinkedIn - https://www.linkedin.com/in/peter-birsinger/Podscribe - https://podscribe.com/Follow Marla and OSSA Collective here:Instagram - @ossaforpodcastersLinkedIn - https://www.linkedin.com/company/ossa-collective/Or visit our website https://ossacollective.com/ Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women’s podcast network. For more information about Ossa: https://ossacollective.com/

Utilizing AI to Propel Podcasting with Pete Birsinger - CEO and Founder of Podscribe

Your mentor this week is Christopher Louis, host of the podcast dating intelligence. As a professional matchmaker and coach with his own dating and relationship podcast, he's here to share his insights on the fascinating world of modern dating.In this sincere and enjoyable discussion, Chris delves into some of the most pertinent topics of contemporary dating, tackling the enigmatic phenomenon of ghosting and offering genuine advice on initiating conversations in real-life situations—without ever crossing the line into creepiness.Get ready to hear Chris's candid journey of starting his podcast from scratch, with zero prior experience. He opens up about the challenges he faced and the strategies he employed to transform it into a resounding success. From leveraging the power of social media to capturing and captivating his audience, Chris reveals the secrets to making your podcast stand out.Follow Chris here: Instagram - @datingintelligenceLinkedIn - https://www.linkedin.com/in/datingintelligence/Follow Marla and OSSA Collective here:Instagram - @ossaforpodcastersLinkedIn - https://www.linkedin.com/company/ossa-collective/Or visit our website https://ossacollective.com/ Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women’s podcast network. For more information about Ossa: https://ossacollective.com/

Candid Conversations and Being Authentic with Chris Louis - Host of Dating Intelligence

Your mentor for this week is Susie Perkowitz, host of the podcast Be Calm on Ahway Island. She is truly remarkable. An award winning speaker, diabetes advocate, and host of multiple podcasts. Today we talk about the importance of communication, building trust with an audience, and how she implements positive messaging among other lessons in her podcast. Listen as we talk about her journey through podcasting and her experience having an "advertiser first" mindset. You can follow Susie here: Instagram - @ahwayislandLinkedIn - https://www.linkedin.com/in/susieperkowitz/Follow Marla and OSSA Collective here:Instagram - @ossaforpodcastersLinkedIn - https://www.linkedin.com/company/ossa-collective/Or visit our website https://ossacollective.com/ Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women’s podcast network. For more information about Ossa: https://ossacollective.com/

Having an Advertiser First Mindset with Susie Perkowitz - host of Be Calm on Ahway Island

Your mentor this week is Liz Culley, the Executive Director of Entertainment Sales at Condé Nast and the host of Cool Cool Cool.She joins me today with a candid conversation about her career in the media and advertising business while sharing her personal perspective from her multifaceted life. Born and raised in California, she is professional with a genuine, fearless, and relatable voice.We talk about nail art (before it was trendy), identifying as a queer millennial, navigating the Hollywood industry including finding sparkle in the unglamorous side, and how that all comes together in her personal brand and through her podcasting journey.Follow Liz here: LinkedIn - https://www.linkedin.com/in/lizculleyInstagram - @coolcoolcoolFollow Marla and OSSA Collective here: Instagram - @ossaforpodcastersLinkedIn - https://www.linkedin.com/company/ossa-collective/Or visit our website https://ossacollective.com/Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women’s podcast network. For more information about Ossa: https://ossacollective.com/

What Podcasting Brings to the Table with Liz Culley - ED Sales Condé Nast and host of Cool Cool Cool

Your mentor this week is Lindsay McMahon - Host of All Ears English. Lindsay is an education technology entrepreneur in the field of ESL (English as a Second Language) as well as a teacher who strives to help clients reach their communication goals in order to achieve their dreams. As the producer and co-host of the award-winning All Ears English Podcast, Lindsay has built a digital brand that inspires students worldwide and has acquired more than 200 million downloads since launch.Lindsay is the CEO of All Ears English, a fast-growing ESL brand that inspires adult English learners to focus on connection through English by providing both general English training and IELTS test preparation.In her ventures, Lindsay implements technology such as podcasting and webinars to better serve international English learners. She uses Lean Startup methods to build platforms where communities of learners with similar visions can come together to support each other in pursuit of the common goal of better communication. Follow Lindsay here:LinkedIn - https://www.linkedin.com/in/lindsaymcmahon/Instagram - @all_ears_englishYouTube -  @AllEarsEnglishPodcast Follow Marla and OSSA Collective here: Instagram - @ossaforpodcastersLinkedIn - https://www.linkedin.com/company/ossa-collective/Or visit our website https://ossacollective.com/Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women’s podcast network. For more information about Ossa: https://ossacollective.com/​

S02E09: Data-Driven Success with Lindsay Piper Shaw at Right Side Up

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