Jimmy Mac and Dave Nemo sit down with Tawni Marrs, distinguished engineer and lead data scientist at Trimble, live from the Trimble Insight Tech Conference in New Orleans. Tawni shares insights on how data analytics and machine learning are transforming transportation management systems. She explains the shift toward a data-driven culture in trucking, the role of AI in optimizing operations, and how fleets can use data to improve efficiency and decision-making. This conversation highlights emerging technologies, practical applications for carriers, and the future of analytics in transportation.

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