Keith Vertrees, Director of User Research with a background in data science, talks data driven design, the data skills designers need, the business skills data scientists need, why we should spend 90% of our time identifying the problem, how data and design should function together, and Jen has the Earth shattering realization that Andrew is a data scientist, not an AI scientist.

0:30 - Intro to user research

2:00 - What a user does vs what they want

6:20 - Being data driven

8:45 - Adapting user research for AI

11:25 - Data aware vs data informed vs data driven

18:00 - A real life example of user research saving the day

23:45 - Skills we need to support data projects

References

• Keith Vertrees, Director of User Research for IBM Cloud

• Designing with Data: Improving the User Experience with A/B Testing

• How to Win Friends & Influence People