There was a time when album sales, ticket sales and radio airplay were the only numbers that mattered in the music industry. Now, streaming generates extremely granular data about who is listening, when, where, and how. Greg Delaney and Erik Gilbert of the data management company Entertainment Intelligence sat down with hosts Dmitri Vietze and Tristra Newyear Yeager to dig into how this data explosion is changing the music business. Which came first, the profusion of data about listeners, or a music market that required pinpoint targeting to squeeze out the most from those penny fractions? Is follower count, skip rate, or average streams per day a more meaningful number? Which metrics really help labels and artists understand users and build audiences, and which ones are just snake oil? Who suffers when streams are farmed? Find out how Entertainment Intelligence is creating indie benchmarks that rival what the majors do, and how as a neutral party they can work like an "escrow account" for data.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on twitter and facebook. What do you think? Connect with Dmitri Vietze on Facebook, LinkedIn, and Twitter.