E189 – Data, F1 & Storytelling

It is April so it is time for #MDMC down in St. Louis to take place again. For the 4th year Dave is a speaker with this year being virtual again of course.

While Dave's session is going to focus on data from Bing Webmaster Tools and Google Search Console there is a world of data that companies create. This can be true data from sales or from running a business or it could be video and other "data" that is produced by the company that is just waiting to be reused in some fashion.

If you want some more episodes on GSC/Bing Webmaster we got you!

MDMC & Tools for Leveraging Google Search Console DataBing WordPress Plugin, Webmaster Tools & Guidelines W/ Fabrice Canel

Inspiration

Make Your Own Data. Own Your Own Data.

One of the things that F1 Racing does is own the data. In their case they own the data from the cars, they own the data from the cameras on the cars, on the track, near the track, above the track. All of the content, video and just data produced from a race they capture and own.

What do you produce in terms of data and content that you own? How can you better use it to tell your story?How can you better use it to understand your customers?How can you better understand your prospects? Staff?How can you leverage content and data across channels better?

Leveraging Data for Revenue

So not every business is F1 or the NFL but you do create data and content in some way. The new owners of F1 in recent years have started to leverage all that data into new apps or features in the apps, new ways to look and tell stories during races and also have created new revenue streams (gambling) with it.

Imagine using data from your business or website and creating a new revenue stream? Maybe you can too.

We Aren't Just Talking Data Here.

If you are a restaurant and have new menu items, capture the making of that new item. So not only do you make it for a photo shoot but the making of the item IS a photo shoot too.

You can easily reuse it for Social Media or on the website. Not only are you getting new product photos but you are getting content that you can use in multiple ways on multiple platforms for years.

Going back to our episode Bugging Out Over Reviews With Thomas Ballantyne we dug into using review data to look for problem points in their service. This was data from review services or from their CMS that they leveraged not for content but to better their business and their operations.

Pick of the Week

Think back to record stores (also, feel free to go support them!) and how you would walk in and see "Staff Picks".

This is "data" or something that could be used to create content in a digital way.

Full Transcript

Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt  and Dave roar. Hey guys, excited to have everybody join us on another one of these businesses, digital podcast episodes. If I can talk today, Dave. How's it going?

Dave Rohrer: [00:00:19] It's going hopefully better talking for me than you it's

Matt Siltala: [00:00:22] going like that today.

So, Hey, well, um, and just jumping right into it. Um, I thought this was an interesting one that you had brought up and basically we're, we're gonna talk just everybody knows data in 2021. Um, this idea was sparked in Dave's mind from a video he watched

Dave Rohrer: [00:00:42] thanks to my brother that sent it to me. Thank you, sir.

Matt Siltala: [00:00:46] Well, there you go. Why don't you just, uh, take it from there.

Dave Rohrer: [00:00:49] And, uh, so yeah, he wanted us to go two during business hours, watch a 10 minute video about F1 racing. You you've, you're listening to the correct podcast. [00:01:00] If you had who doesn't love an excuse for that. I know. And if you have no desire to watch anything and do not care about racing, do not care about F1.

Don't even know what F1 racing is. Honestly, I would say sti