AI is generating more insights than ever. Turning those insights into something structured, usable, and actionable remains the challenge.

As organizations explore trends, experiment with AI, and build new systems, the question becomes how to move beyond scattered signals and create knowledge that actually supports decision-making.

On this episode of Deconstructing Data, Jessie Lizak and David Finkelstein are joined by Piers Fawkes, Founder of PSFK and Fodda, to explore how trends, data, and knowledge systems intersect in the age of AI.

Piers has spent over two decades helping global brands identify emerging patterns and translate them into strategy.

His work now focuses on building structured knowledge systems that allow both humans and AI to better understand, organize, and act on complex information.

In this conversation, we’ll explore:

1. Artificial Intelligence Trends in Startups

2. Knowledge Graphs in Data and AI Systems

3. Using Data for Trends Research

4. Tech Stack

From weak signals to structured data, this episode examines how organizations can better capture, organize, and apply knowledge in an increasingly AI-driven environment.

Join us as we break down how trends, data, and knowledge systems are shaping how companies think, plan, and build for the future.